# Labels, attributes and automation

Tailor how conversations are organised and handled:

* **Labels** — create a shared set of tags for conversations and contacts.
* **Custom Attributes** — define extra fields to capture on conversations or contacts.
* **Automation** — set up rules that run actions automatically (assign, label, reply, and more) when your conditions are met.

---
Source: https://help.mampuai.com/mampu-ai/settings/labels-attributes-and-automation